Lending Marketing Marketing Mortgage Niche Services

In 2000, homeownership in the United States stood at an all-time high of 67.4 percent, but the homeownership rate was more than 50 percent higher for non-Hispanic whites than for blacks or Hispanics. Homeownership is the most common method for wealth accumulation and is viewed as critical for access to the most desirable communities and most comprehensive public services. Homeownership and mortgage lending are linked, of course, as the vast majority of home purchases are made with the help of a mortgage loan. Barriers to obtaining a mortgage represent obstacles to attaining the American dream of owning one's own home. These barriers take on added urgency when they are related to race or ethnicity.In this book Stephen Ross and John Yinger discuss what has been learned about mortgage-lending discrimination in recent years. They re-analyze existing loan-approval and loan-performance data and devise new tests for detecting discrimination in contemporary mortgage markets. They provide an in-depth review of the 1996 Boston Fed Study and its critics, along with new evidence that the minority-white loan-approval disparities in the Boston data represent discrimination, not variation in underwriting standards that can be justified on business grounds. Their analysis also reveals several major weaknesses in the current fair-lending enforcement system, namely, that it entirely overlooks one of the two main types of discrimination (disparate impact), misses many cases of the other main type (disparate treatment), and insulates some discriminating lenders from investigation. Ross and Yinger devise new procedures to overcome these weaknesses and show how the procedures can also be applied todiscrimination in loan-pricing and credit-scoring.

Develop an entrepreneurial Strategy Build Your Catalog of Services Create a Strategic Business and Marketing Plan Negotiate the Best Total pay package Land the ideal job As a job seeker, you are an " interim entrepreneur." You are creating a start-up company that targets the Business-to-Business (B2B) market. You have the needed services to offer, markets to supply, a marketing and brand advertising campaign to reach them, a pricing structure (compensation package) that is competitive, and a sales program to land the customer. The one difference is that a start-up business is looking for many customers. You are looking for just one– the right employer. Of course, just as you must start a business with a plan, you should start your job hunt with one too. The Princeton Management Consultants Guide to Your New Job shows you how to build your successful career using the same powerful, tried-and-true business planning methods that entrepreneurs use to build successful start-ups. You’ ll market and sell your skills and services to targeted employers, and find the job niche that’ s right for you. The innovative methods in this book will help you: Describe your vision and mission Describe and define the services you have to offer Define your target markets Know what salary, benefits, and stock-ownership opportunities are competitive in your job market Develop a marketing, branding, and advertising strategy Package yourself as a product Launch your sales campaign Beat the competition and land the job Instead of following job hunting rules, you will learn to use your ingenuity, intelligence, individuality, and experience to stand out from the crowd– thesame way new businesses differentiate themselves from their competition. Rather than scatter your resume among anonymous prospects, you’ ll achieve success by systematically targeting employers as individuals with specific needs you can fill.